29/04/2019

Design for Management

If we are guided by the definition of the Encyclopedia, to establish a basis: Design is "an activity aimed at achieving the production of useful and beautiful objects that seeks to act on the physical environment of man in order to improve it as a whole ".

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22/04/2019

Say no to Speculative Work: Keep Calm & #NoSpec

TL;DR - Let's take a look at the speculative work, its implications, consequences and why we find it inappropriate for our professional practice or for the benefit of any kind of Client.

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15/04/2019

In Search of the Perfect Briefing

A creative briefing should be a complete, useful, detailed and well-explained material that will allow us to make a faithful idea of ​​what the client expects from us. It is the orderly, strategic and creative selection of the data that will allow you to define the objectives. In addition to informational, the briefing should be inspiring: not only explain, also suggest.

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