1. Brief & Deliverables
2. Adapting the Brand resources
3. Website Design & Development
Orbea is one of the most recognized bicycle brands in Spain, founded in 1840 in Mallabia (Basque Country) and a top level specialist in its area. They were about to launch their new Enduro team and needed a website to bring together all the information and related content on the team and its related products and services.
We delivered —
Website concept, design (UX/UI) and development.
When we work for a brand that already has a well-developed identity and strong foundations and concepts, we first develop a process of analysis, understanding and extraction of the key patterns to be used in our Design, with the aim of maintaining coherence between its different platforms, both visual and communicatively.
Orbea shares common resources between its corporate website, e-commerce, Social Media channels and other Marketing elements, such as the typographical & chromatic palette, the selection, layout and treatment of the images and some visual resources or spaces that we have adapted and applied to this project.
We conceptualized and designed a digital platform for the new Orbea Enduro Team following the visual language of the brand and subtly adapting its general guidelines to the project. The result is a visually powerful mini-site, in which to collect both the profile information of each Rider as well as the Sponsors, Team news, videos or events and promote the brand's new enduro bike (Rallon R5) or services like MyO.
The website runs on WordPress as a CMS with the aim of facilitating the administration of the contents by the Brand. To help in this way, it also uses custom-made automatisms to synchronize and present the contents of their social media channels in each space required. It is fully optimized for mobile audience (RWD) and prepared for a multi-language development as requested.